We are really happy to announce that our The Potion serum has recently been named a finalist in the prestigious Pure Beauty Global Awards. This recognition is a testament to our dedication to creating high-quality, effective, and organic skincare products that are both safe and sustainable for the adventurous man.

The Pure Beauty Global Awards is a globally recognised event in the beauty calendar. Award categories cover the breadth of the industry and entries come from brands, big and small, who are looking to grow. The awards celebrate the best of the best in the beauty industry, recognizing innovation, quality, and effectiveness in product development. The judging panel is made up of industry experts, including beauty editors, skincare professionals, and retail buyers from around the world.

The Potion (our multipurpose nourishing serum) was been recognized in the Best New Natural Face Product category. This luxurious multifunctional serum is formulated with a powerful 15 organic essential oils cocktail, including organic sandalwood, rosehip, and pomegranate seed oil, to sooth and heal irritated post-shave skin, nourish and revitalize even the driest skin and the most sensitive areas. 

Being named a finalist in the Pure Beauty Global Awards is a significant achievement for Backture Organics, but it is just the latest in a series of accolades for the brand. 

In conclusion, Backture Organics' recognition as a finalist in the Pure Beauty Global Awards is a testament to our commitment to using high-quality, natural and organic ingredients in our products. You can read all about it in their digital feature here. 

Meanwhile, the Pure Beauty Global Awards Finalists will be assessed by the expert panel of judges, as they test, comment upon and select the final winners, who will be announced on 25th May during a virtual ceremony.

We look forward to the next level of judging!